Behind CollabLab...
With over 12 years of experience in strategy, insights, and design, we will help your organization uncover, understand, empathize, and respond to the needs and desires of your consumers, while fostering inclusive innovation among teams.
Meet Sarah, Our Founder!
With a passion for empathy and a keen understanding of consumer needs, I lead CollabLab Consulting with the goal of facilitating positive change within organizations. My commitment to human-centered design ensures that the solutions we propose are grounded in a deep understanding of both customer and team perspectives.
Early in my career I found myself asking a lot of questions. I am a genuinely curious person, but I also wanted to have a deep understanding of anything that I did – the why, the what, the how. What I learned is that ‘the who’ was often overlooked - who are we doing this for and why does it matter for them. CollabLab is all about understanding both sides of an experience – the people who are receiving the service or product, and those who are providing or creating it. It is only when both sides are considered, understood, and involved when collaboration and transformation can be accomplished.
TESTIMONIALS
Sarah was famous for her strategic approach to getting to the heart of her internal clients’ core questions, illuminating additional areas of exploration aligned to business objectives, and well designed and sticky deliverables.
Consumer Insights Leader, Research & Consulting
Her skills in consumer and team member empathy, creative problem solving, program design, and project management were key contributors to the success of the initiatives she has led.
Consumer Experience Leader, Health Care
At CollabLab we take the time to build relationships with the people closest to the work and problems trying to be solved. We listen to understand and become part of the team.